Opportunity / Problem
DEWALT, a global leader in professional-grade power tools, was preparing to launch its groundbreaking POWERSHIFT™ line—an electrified system of heavy-duty, cordless tools designed to optimize workflow on concrete jobsites. Ahead of the 2024 World of Concrete Trade Show, DEWALT needed a visually engaging way to introduce the new product line and highlight key findings from the DEWALT Power Pulse Survey. The challenge was to communicate the benefits of transitioning to electric-powered tools and demonstrate industry readiness for the shift—through a piece that was both educational and promotional.
Solution
We designed a bold, data-driven infographic to visualize DEWALT’s Power Pulse Survey results and celebrate the launch of the new POWERSHIFT™ line. The infographic combined clear data storytelling with DEWALT’s signature industrial aesthetic—using strong typography, impactful iconography, and the brand’s recognizable yellow-and-black palette. Each data point highlighted how cordless, electric-powered tools are transforming productivity on jobsites:
Over 75% of construction professionals said their sites are ready for electric-powered tools.
More than half reported completing projects 2–3 times faster since switching from gas-powered equipment.
The design was optimized for both print and digital use—featured at the 2024 World of Concrete Trade Show in Las Vegas and across DEWALT’s social channels to build anticipation and brand engagement.
Outcome
The infographic served as a powerful storytelling tool during DEWALT’s POWERSHIFT™ debut, helping the brand visually communicate the impact of innovation and reinforce its position as an industry leader. The piece effectively bridged data and design—educating audiences while generating excitement for DEWALT’s 100th anniversary and the next generation of professional-grade tools. It elevated the product launch experience, turning complex survey data into a clear, compelling visual narrative that resonated with construction professionals worldwide.