OMNIA Partners: Brand Identity Refresh
Opportunity / Problem
OMNIA Partners, a leading procurement company serving both public and private sectors, had outgrown its previous brand identity. The 2023 branding felt overly corporate and disconnected from the company’s evolving role as a trusted ally to organizations across government, education, nonprofit, and enterprise industries. The challenge was to create a brand that reflected OMNIA’s true character—relatable, dependable, and forward-thinking—while appealing to a diverse audience that spans from local municipalities to Fortune 500 corporations.
Solution
We developed a refreshed brand identity that positioned OMNIA Partners as more than a purchasing group—it’s a mentor, collaborator, and ally that empowers clients to make meaningful impact. The creative direction focused on bringing warmth and humanity to the brand through approachable typography, modern visuals, and a dynamic color palette that balanced professionalism with energy. Every design choice—down to the tone of voice and imagery—was crafted to evoke trust, connection, and partnership.
The updated identity embodies OMNIA’s key traits: relatable, proactive, friendly, dependable, and trustworthy—capturing their mission to simplify complex purchasing decisions while fostering collaboration and confidence among buyers and suppliers.
Outcome
The refreshed identity transformed how OMNIA Partners shows up across all touchpoints—digital platforms, marketing materials, and client communications. The rebrand not only modernized their visual presence but also aligned their messaging and tone with the company’s purpose and values. Feedback from clients and internal teams highlighted a renewed sense of pride and connection to the brand, solidifying OMNIA’s position as a dependable and forward-looking leader in procurement.
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